According to CollegeBoard.com , there are usually three types of College Essay
The “you” question:
Colleges want to know who you are—values, priorities, etc.
Choose one or two things that reveal your best qualities.
The “why us” question:
Colleges want to know why you chose their school.
What are your goals and your commitment to their school?
The “creative” question:
Colleges want your reaction to a specific topic—national issue, book, famous person.
Colleges want to see how creative you can be and the extent of your knowledge.
Be creative but use common sense.